Design is Everything
THE SEAMASTER PLANET
OCEAN AMERICA’S CUP EDITION
Discover the Seamaster Planet Ocean America’s Cup Edition, our stunning tribute to the 36th
America’s Cup presented by Prada. A Master Chronometer certified timepiece with race-ready
technology and timeless style, in the bold colours of the event’s logo.


Simplicity is the ultimate sophistication
It contains a series of real Latin words. This ancient dummy text is also incomprehensible, but it imitates the rhythm of most European languages in Latin script.
The advantage of its Latin origin and the relative meaninglessness of Lorum Ipsum is that the text does not attract attention to itself or distract the viewer’s attention from the layout. There is now an abundance of readable dummy texts. These are usually used when a text is required purely to fill a space.